The Wall Street Journal had an interesting article in the 2/2/16 issue about a glossy magazine called Garden and Gun -- a great name for a magazine. It's a southern lifestyle magazine and has seen circulation rise 30 percent in the past five years. Ad pages have also increased.
Why?
Readers like the content. It's a fun mix of southern living and hobby hunting. It's an interesting business story and goes to show (as Hippo has) that the mere act of printing on paper isn't the problem with declines in newspapers and magazines. It's the content.