I've written about this before but it bears repeating: the tech giants use print too. Not only does Google use magazines for its Youtube campaign, but they use direct mail for their Adwords program.
Now Amazon is joining them.
I bring this up because we regularly encounter small business owners who say they are doing all digital. That's just nuts. We encourage customers to use digital as part of a broader marketing campaign. Clearly, the big tech boys are not only using digital.
