We came across this interesting article and wanted to share it. https://www.fooddive.com/news/food-companies-marketing-tv-print-radio/437831/
To us it’s no surprise, we have hundreds of local advertisers that continue to use our publication to reach our readers. Demand to read our publication has never wavered. Our weekly return rate is in the 2 percent range (that means 98% of our printed product gets pricked up each week); we’ve been tracking our returns for 17 years. They key to attracting readers is content. If it’s good, interesting and relevant, people will read you. We like to print environment because of it is consumed at the readers’ leisure. It’s passive and readers engage with our content, including the ads, when they want to and on their terms.
Interesting Internet start-ups are using print in the same way (https://www.adweek.com/brand-marketing/why-young-companies-are-starting-print-magazines-as-a-way-to-help-build-their-brands/) . Airbnb and Dollar Shave Club have all started print magazines to create more of a relationship with readers. These companies understand how beneficial print is to a brand.