A WSJ article pointed out what many already knew -- that zoning into too closely on potential customers doesn't always work.
The larger issue is that the article hits on is overly targeting an audience. The theory was we'll micro target and save a lot of money but the problem is that targeting means limiting. While that can work for very specific product lines it doesn't work for general products and services -- such as restaurants, salons and other main street type businesses. These businesses need a larger audience.