The New York Times reported Monday, December 7, 2015, that ad spending on the digital side is not only surpassing TV but taking from it. In the past digital was taking from print budgets but many on the ad buying side feel that the print offers some new value (and there is less to take now) and are now taking from TV's budget. It'll be interesting to see how this all plays out. I'm a skeptic of some digital ads (the intrusive ones), especially on mobile devices where up to one third of click through are accidental. Some of these ads are killing the user experience. Can you imagine ads on TV is they floated through your show? That's what many on the pure digital side are doing. Does that really help sell things? Doubt it.