How times have changed. Rolling Stone's most popular cover of 2015 was its Stevie Nicks cover. This points to Rolling Stone's aging reader. On the other hand, People's worst cover of 2015 was its Pope Francis cover.
Hippo's most popular cover of the year was its Hippo Best Of -- traditionally it's the most picked up issue. This year though we had a bit of a surprise in a cover about drug dealing in New Hampshire (Nov. 5, 2015). We normally see a small drop off in pick ups for newsier covers, but not this one. It has a return rate of 1.7 percent -- below our average of 2 percent.